Quality news, where you want it, when you want it.

A good story is about something the audience decides is interesting or important. A great story often does both by using storytelling to make important news interesting.

The public is exceptionally diverse. Though people may share certain characteristics or beliefs, they have an untold variety of concerns and interests.

So anything can be news. But not everything is newsworthy. Journalism is a process in which a reporter uses verification and storytelling to make a subject newsworthy.

At its most basic level, the news is a function of distribution -– news organizations (or members of the public) create stories to pass on a piece of information to readers, viewers, or listeners.

A good story, however, does more than inform or amplify. It adds value to the topic.

Creating a good story means finding and verifying important or interesting information and then presenting it in a way that engages the audience. Good stories are part of what makes journalism different, and more valuable than other content in the media universe.

The best stories are more complete and more comprehensive. They contain more verified information from more sources with more viewpoints and expertise. They exhibit more enterprise, more reportorial effort.


Dubai Route is the Middle East’s premier business news portal. The website has a dedicated team of more than 50 journalists providing daily coverage to the region.

Editor - Sport 

Editor - Business

Editor - Lifestyle 

Editor - Autos

Mathew John English

James Brown

Lucy Rosenberg

Harry Smith

Head of Sales - Agencies

George Eiden

Head of Sales - Dubai Route

Eric Watson

PR & Marketing

William Elinor


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