Al Tayer Motors' Impressive Sales Surge Earns Multiple Awards

Al Tayer Motors, the exclusive UAE importer-distributor of Ford and Lincoln vehicles, won three awards from Ford Motor Company in the Middle East after a 59% increase in combined vehicle sales in 2024.

Al Tayer Motors won the President’s Awards for new vehicle sales for Ford and Lincoln brands during the recent Ford Middle East Distributor Conference held in Dubai. In the UAE last year, Ford vehicle sales increased by 64% while Lincoln vehicle sales grew by 21%, registering the best sales for the brand in the region.

Al Tayer Motors also won the ‘Lincoln Excellence Award 2024’ in recognition of its top annual vehicle sales results and outstanding service, as reflected in the Net Promoter Score (NPS) rated by Lincoln customers throughout the year.

"Our Ford and Lincoln sales and after-sales teams are committed to providing exceptional service at every stage. We continually invest in training our staff and improving our services and facilities. We are dedicated to enhancing our digital experience through our highly rated Al Tayer Motors app and e-commerce website, ensuring a smooth and enjoyable online and offline service and buying experience. These awards truly reflect our hard work and dedication," said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

Ravi Ravichandran, President of Ford Middle East, said: “Al Tayer Motors has been our most valuable distributor partner in the UAE, consistently delivering outstanding customer experiences and driving impressive sales growth on both Ford and Lincoln brands. Their strategic leadership vision with a competent team, customer-centric facilities and processes helped achieve a combined 59% sales increase and boosted our brand rankings in this highly competitive market. With an exciting 2025 product lineup- including the all-new Ford Expedition, the first-ever Mustang Mach-E, the new Territory, and the all-new Lincoln Navigator we are confident Al Tayer Motors will build on this momentum and set new records.”

Al Tayer Motors is also the official UAE importer-distributor for Ford Trucks and has won numerous awards for excellence in sales and service across all the brands it represents.