Audi Launches Open Haus: A Unique Showroom Experience Event

Audi Middle East today announces the Audi Open Haus concept launch, a showroom experience initiative running simultaneously across nine regional cities from June 18 to 22, 2025. The five-day event will feature exclusive and model-specific offer opportunities, guided showroom experiences, and a dedicated Audi team to welcome you, all designed to help you find the perfect Audi to fit any lifestyle and preference.

Held at select showrooms across multiple cities, including Abu Dhabi, Al Ain, Dubai, Sharjah, Doha, Kuwait City, Muscat, Sitra, and Riyadh, Audi Open Haus offers visitors a unique opportunity to engage with the brand’s versatile model range—including the latest offerings in electric mobility, the exciting high-performance S and Audi Sport variants, and everyday versatility through models like the Q5 and Q7. 

“Audi Open Haus is about turning aspiration into ownership,” said Peter White, Director of Sales, Operations & Product Management at Audi Middle East. “With various showroom activities and exclusive offers across the region, there’s no better time to own an Audi. Whether you're buying your first or looking to continue your Audi journey, we're making it easier than ever to take that step.”  

Audi Open Haus follows Audi’s ongoing regional retail transformation. Audi recently debuted the Progressive Showroom Concept in Doha and Dubai, which introduced more welcoming, tech-integrated retail environments designed around customer needs.

This June, Audi Open Haus builds on that momentum, putting physical first, human-centric touchpoints at the forefront and offering visitors exclusive showroom incentives. 

Visitors can attend Audi Open Haus at the showrooms in Abu Dhabi, Al Ain, Dubai, Sharjah, Doha, Kuwait City, Muscat, Sitra, and Riyadh.

The showrooms will be open daily from 10 am to 8 pm, with timings subject to local variation.