Audi Middle East Strengthens Ties with Museum of the Future at Audi A6 e-tron Premiere

Audi Middle East and the Museum of the Future have announced the renewal of their strategic partnership, extending their collaboration. The agreement was signed during a joint event at the museum, which also served as the official regional premiere of the all-new Audi A6 e-tron.

The model was first revealed as a show car at the Museum in 2023 and now returns as a fully realised production vehicle, bringing Audi’s vision from concept to reality. This marks a significant milestone in Audi’s electrification journey and another step in reinforcing their commitment to reshaping the region's future of mobility solutions and innovation.

A Dynamic Partnership for the Future

Since its inception on February 22, 2022, the partnership between Audi and the Museum of the Future has become a cornerstone of Audi’s regional strategy, providing a platform to engage future-focused audiences.

Audi is one of the museum's many official strategic partners, reinforcing the depth and long-term significance of the collaboration. The museum’s mission to explore, enable, and inspire change through groundbreaking technologies aligns with Audi’s vision for mobility and innovation.

“Our collaboration with the Museum of the Future continues to be a catalyst for driving forward-thinking conversations around the mobility of tomorrow,” said Rene Koneberg, Managing Director of Audi Middle East. “This partnership allows us to showcase Audi’s vision of the future, with the A6 e-tron leading the way as a fully realised production vehicle that embodies our commitment to sustainable, premium electric mobility”.

Over the past three years, the Museum of the Future has provided a dynamic and interactive stage for Audi to showcase its most visionary concepts—including the Audi Activesphere, Grandsphere, and Skysphere show cars—as well as the regional premiere of the Audi Q6 e-tron.

Ten Audi show cars have been displayed, and 21 EV chargers have been installed across the venue, underscoring the brand’s commitment to advancing design, technology, and sustainability in the mobility sector.

“Our continued partnership with Audi highlights the Museum of the Future’s commitment to championing transformative innovation and progress”, said Abdulaziz AlJaziri, Deputy CEO at Dubai Future Foundation (DFF). “Over the past three years, ideas have evolved into real-world innovations like the Audi A6 e-tron. By bringing future-ready technologies from concept to reality within our walls, we are showcasing what’s next and actively shaping it,” he added.

Audi A6 e-tron: From Concept to Reality

The Audi A6 e-tron debuted as a concept vehicle inside the Museum of the Future in 2023, offering a glimpse into Audi’s electrified future. Today, the production model represents a significant step forward, with the A6 e-tron delivering up to 700 km of range, 270 kW fast-charging capabilities, and a sleek, dynamic design that redefines what’s possible in the premium electric vehicle segment.

Riding on Audi’s new Premium Platform Electric (PPE) architecture, the A6 e-tron offers a perfect balance of performance and sustainability, without compromising on the luxury and driving dynamics Audi is known for.

The regional premiere at the Museum of the Future highlights Audi’s progress in electric mobility. The brand continues its commitment to delivering sustainable vehicles for the future. The A6 e-tron is now available for the first time in the region.

Shaping the Future Together

The extension of the Audi-Museum of the Future partnership represents a shared vision for the region's future. Audi and the Museum are focused on advancing mobility and future technologies that will shape the world for generations.

Audi’s leadership in the electric mobility space and the museum’s dedication to innovation and exploration create an ideal environment for inspiring and nurturing the technological advancements of tomorrow.

This renewed collaboration will also contribute to the UAE’s ambition to set new global benchmarks for the future of transportation.