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Emirates Takes Expo 2020 Dubai’s Message to the Skies With Its First-Ever Full Aircraft Livery

Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, today revealed a head-turning A380 livery dedicated to further carrying the global event's messages worldwide.

Emirates Takes Expo 2020 Dubai’s Message to the Skies With Its First-Ever Full Aircraft Livery

A bold departure from the airline's traditional white and gold paint scheme, this bright blue aircraft livery features large-scale graphics in vivid green, orange, pink, purple and red, which run across the fuselage and up to the tail and fin interlaced with the distinct ring-shaped Expo 2020 Dubai logo.


Special 'Dubai Expo' and 'Be Part of the Magic' messages run across both sides of the A380 fuselage. The engine cowls also carry the Expo 2020 Dubai messages and dates of the event.

In addition, the brave Burj Khalifa stuntwoman who appeared in the recent viral Emirates ad carries an invitation to visit the event on both sides of the aircraft, holding a message board that says: 'See you there' and 'Dubai Expo Oct-Mar 2022'.

The iconic Emirates red belly branding, which can be only seen when the aircraft is flying overhead, has been replaced by the opportunity themed orange 'Dubai Expo' branding, further increasing the event's visibility and awareness as it flies to the airline's A380 network for the next six months.

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The new A380 livery was designed, painted, produced and installed in-house by the teams at Emirates. The livery was not just a decal but a complete paint project and is by far the largest one the airline has ever embarked on. Many planning and ingenuity were involved to ensure the distinct livery design was brought to life and flawlessly executed.

The paint on A6EEU, the aircraft chosen for the livery, was completely stripped. After that, eleven colours were applied to the plane in a careful, methodically sequenced manner. A 'wild spray method', electrostatic spray guns and conventional cup guns were used to put on the different colours, using over 2,500 sqm of tracing and masking material. The airline's UV printer and graphics workshop produced all the stencils and tracing guides and took numerous hours to fabricate and complete.


The Emirates Engineering Aircraft Appearance Centre teams skillfully worked through the challenges of fine-tuning the outlines and masking to convert the designs onto a three-dimensional aircraft and managing the contrasting colours and intricate background shades in this unique livery.

Decals were then applied on the engine cowls and, as well as the image of the Emirates Cabin crew holding the message boards adjacent to the aircraft's exits.

Emirates Takes Expo 2020 Dubai’s Message to the Skies

The process of painti