• Hassan Soukar

ATM 2021 to Host Over 60 International Countries Represented Despite Coronavirus Travel Restrictions

A total of 62 countries will be represented on the exhibition floor this year at the Arabian Travel Market (ATM) 2021, which takes place in person at the Dubai World Trade Centre (DWTC) from Sunday 16 to Wednesday 19 May.


ATM 2021 to Host Over 60 International Countries Represented Despite Coronavirus Travel Restrictions

Now in its 28th Year, the region’s largest travel and tourism showcase has attracted key exhibitors from inbound and outbound markets such as the UAE, Saudi Arabia, Jordan, UK, China, Germany, Russia, Greece, Egypt, Cyprus, Indonesia, Malaysia, Singapore, the Maldives, the Philippines, Thailand and the US.


“This is an impressive response from travel and tourism organisations across all travel sectors, given the various travel restrictions in place around the world, and provides a major boost for the travel industry in the Middle East,” commented Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market.

This year, many destinations participating in ATM will be hoping to attract GCC visitors in the second half of this year. Countries such as the Maldives, for example, will have a significant presence at ATM, as well as perennial favourites such as Malaysia and Thailand, Germany, Greece, Italy and Switzerland.


Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market
Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market

“The Maldives has done exceptionally well in 2021 so far, welcoming over 200,000 visitors in the first two months of the year. It is one of the top destinations for UAE travellers and to cope with the increased demand, in March Emirates announced it was increasing its services over the Easter holidays, offering customers 28 weekly flights to Male, up from the scheduled 24 weekly flights,” added Curtis.

ATM 2021 is spread across nine halls. Consistent with the existing density restrictions and social distancing guidelines and regulations, there will be 11,000 people in the halls at any given time. The theme of this year’s show is ‘A new dawn for travel and tourism and the spotlight will be focused on the very latest ‘COVID’ news from around the world – vaccine rollouts, the current state of the industry and more importantly, what the future holds.


Staying with the international flavour, overall, ATM 2021 features 67 conference sessions with over 145 local, regional and international speakers. Onsite, there is a Global Stage that will include a hotel industry summit, dedicated buyer forums for Saudi Arabia and China, International Tourism & Investment Conference (ITIC), and an aviation panel and a special session on Gulf-Israeli ties.


Other features this year will include Travel Forward at ATM, which has world-class technology experts, providing industry-leading insights about the latest technologies and trends that will undoubtedly shape the future of travel and tourism.


ATM 2021 will play an integral role in Arabian Travel Week, which will feature exhibitions, conferences, breakfast briefings, awards, product launches and networking events.


This year, introducing a new hybrid format will mean a virtual ATM running a week later to complement and reach a wider audience than ever before. ATM Virtual, which made its debut last year, proved to be a resounding success attracting 12,000 online attendees from 140 countries.


“This is now an integral part of the ATM offering. Not every industry professional from around the world, can attend in-person every year, particularly this year with travel restrictions changing rapidly around the globe,” said Curtis.

Dubai is one of the safest cities globally to visit, with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure. Over 10.3 million doses have already been administered in the UAE, which is also a major achievement. It was also awarded a ‘Safe Travels’ stamp from the World Travel and Tourism Council (WTTC).


ATM 2021’s strategic partners include Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) as Destination Partner, Emaar Hospitality Group as Official Hotel Partner, Emirates as Official Airline and The Vision as Official Destination Management Partner.


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