• Hassan Soukar

Dubai College of Tourism and Chalhoub Group Form Partnership to Support Talented UAE Nationals

In line with Dubai’s tourism growth strategy, Dubai College of Tourism (DCT), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has announced a strategic partnership with the leading partner for luxury across the Middle East Chalhoub Group. This partnership comes as part of DCT’s Medyaf programme, the industry nationalisation initiative to prepare talented young UAE nationals for careers across tourism touchpoints, including the retail sector.

(L-R) - Wassim Eid, President People & Culture at Chalhoub Group and Essa Bin Hadher, GM of DCT

Essa Bin Hadher signed a Memorandum of Understanding (MoU), General Manager of DCT and Wassim Eid, President People & Culture at Chalhoub Group. The MOU will pave the way for the development and career support of DCT students and UAE nationals in various retail sectors.

Essa Bin Hadher, General Manager of Dubai College of Tourism, commented: “Our partnership with Chalhoub Group will provide a major boost to our Medyaf programme to create more opportunities for talented Emiratis to work in the retail sector. The continuing collaboration with the private sector in Dubai comes within the framework of strategic measures to meet a key goal of Dubai’s tourism strategy to make the city the world’s No.1 most visited, revisited and preferred destination. During these challenging times, there is even greater urgency to expand the pool of local talent by working with industry partners like the Chalhoub Group to achieve the goals of our industry nationalisation drive, a critical element in strengthening the city’s tourist-facing workforce and adding to the sustainability and growth of our industry.”

Commenting on the agreement, Wassim Eid, President People & Culture, Chalhoub Group, said: “We are proud to partner with the Dubai College of Tourism to support a new generation workforce and attract UAE nationals to join the luxury retail sector. DCT gives young talents a great opportunity by introducing them to the private sector and equipping them with the right skills and knowledge to work within those organizations.

“We will always be committed to the UAE Vision 2021 to increase the number of nationals in the job market by attracting, nurturing, empowering, and developing Emirati talents within our Group. We want to leverage on the national capacities to contribute to the growth of our Group and the United Arab Emirates.”

Attendees at DCT - Chalhoub Group signing ceremony

It is noteworthy that the retail sector is one of the important sectors of the Dubai economy and makes an enormous contribution to the GDP, and is a key player in driving tourism growth and supporting the local community.

Through its Medyaf programme, DCT offers Emirati job seekers robust recruitment, internship and industry onboarding platform, helping candidates define their interests and preferences for a suitable career within the tourism industry based on their skills and competencies. The program also helps industry leaders understand the importance of hiring UAE nationals and investing in their career development.


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All the published information, analyses and conclusions are based (unless sourced otherwise) on external information and Dubai Route Group’s experts' judgment. They are intended as guides only and should not be construed as definitive forecasts or guarantees of future performance or results. No responsibility or liability is accepted by any person, including Dubai Route Group or its affiliates and their respective officers, employees or agents for any errors or omissions.