CAFU honoured with 'Gold Innovation in Sustainable Technologies' award

Known as the region's most disruptive brand, Dubai-born start-up and technology-enabled car service, CAFU, was honoured with the 'Gold Innovation in Sustainable Technologies' award at the fourth edition of the Gulf Sustainability and CSR Awards, held in October 2020.

Nabra Al Busaidi, Head of Sustainability and Community at CAFU

Recognized for their outstanding commitment to sustainable technology, CAFU spearheaded 'A Journey of Growth - from Passion to Future', featuring the work on their latest Ghaf Tree project, which will see the planting of one million Ghaf Trees in the UAE, using CAFU's custom-built drone technology. This project was a commitment made by the Founder and CEO of CAFU, Rashid Al Ghurair, in their bid to fight climate change and give back to the planet.

Competing against the region's most prominent companies from diverse industries, CAFU achieved the highest score and successfully won the hearts of the judges, making them the Gold Award winners for the 'Innovation in Sustainable Technologies' category.

Nabra Al Busaidi, Head of Sustainability and Community at CAFU, said "We are deeply honoured to receive this prestigious award for our unique innovations in driving the region, and the world towards a sustainable future. As a company that prides itself on cutting-edge innovation, it is our duty to our nation and the world to use our technology for good – to not only create solutions that make our services simpler and smarter but also to share our ideas, insights and ingenuity to create scalable solutions for the rest of the world".

Ticking off another milestone, CAFU was also awarded by H.H. Sheikh Sultan Al Qasimi, Ruler of Sharjah, for the most outstanding work of collecting over 2 million Ghaf Tree seeds in the Emirate of Sharjah, earlier this year.

Transforming car services to be simpler and smarter, CAFU's win highlights their continuous endeavour to make lives simpler and services more convenient for their customers, with sustainability being their utmost priority.

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