Volvo V60 Makes an Exciting New Addition to the Dubai Limousine Market

Al-Futtaim’s Trading Enterprises, the exclusive distributor of Volvo Cars in the UAE, has announced the 2021 Volvo V60 - the Swedish brand’s five-door, mid-size premium estate. Offering Volvo’s premium credentials of design, safety, innovation, and luxury, the 2021 V60 model sits at the heart of Volvo’s exclusive fleet line up that also includes the seven-seater SUV XC90 and the large premium sedan S90.


Volvo V60 Makes an Exciting New Addition to the Dubai Limousine Market

The luxurious interior, increased levels of space, advanced connectivity, and premium safety technology of the Volvo fleet range ensures a superior driving and travel experience of ultimate comfort and luxury.


According to a study by limousine operator Tristar Worldwide, Volvo Cars Fleet recorded a 28 per cent reduction in crashes, cementing the brand’s vehicles to be on top of the safe car list. Volvo Cars Fleet are designed to support drivers with features like Pilot Assist and Cross-Traffic Alert, prevent accidents with technologies such as City Safety with Full Auto Brake and Run-off Mitigation, and protect passengers from serious injuries – thanks to safety features including Whiplash Protection System (WHIPS), Seat Structure and Sophisticated Safety Cage.


In the UAE, Volvo’s premium fleet of V60, XC90 and S90 models have been recognised for their performance, comfort, and safety by Dubai Taxi Corporation (DTC). Following a six-month pilot agreement between Trading Enterprises and DTC, the Volvo fleet has been operated as part of DTC’s limo pick-up fleet, receiving high accolades while elevating the overall driving and riding experience for both Dubai taxi drivers and passengers.


Oscar Rivoli, Managing Director of Trading Enterprises, said: “From cost-efficient cars with premium-quality equipment to high-performance hybrids and innovative, connected vehicles, Volvo’s premium range offers the comfort, and luxury UAE executives would expect from a limo fleet. Our activation with DTC also gave commuters in Dubai the opportunity to taste the flavour of our premium Volvo range of XC90, S90 and V60 models. We take pride in the DTC certification that has helped substantiate our claims of ultimate safety, luxury and durability for our Volvo models. We aim to ensure a safe and luxurious travel experience to all Dubai passengers and broaden the use of Volvo’s luxury fleet among corporate and VIP customers in the UAE.”

The Volvo premium fleet of V60 estate, XC90 SUV and S90 luxury sedan carry the proud and confident face of Volvo’s design language, along with classic Volvo styling cues. Key design features include the iconic “Thor’s Hammer” LED headlight design, Volvo Iron Mark, and the Volvo wordmark on the rear. Both XC90 and S90 models are powered by Volvo’s Drive-E powertrain - a T8 Twin Engine AWD petrol plug-in hybrid that delivers as much as 407hp. The V60 ensures excellent engine performance powered with a four-cylinder turbocharged engine with an output of 190hp and 300Nm. Mated to an 8-speed Geartronic™ automatic transmission, the V60 engine also offers competitive fuel consumption levels between 6.4 - 7.3 l/100km.


The exclusive Volvo fleet is equipped with the brand’s Sensus infotainment system, which is fully compatible with Apple CarPlay and Android Auto. The system is also controlled via an intuitive tablet-style touch screen that combines car functions, navigation, connected services and entertainment apps. Elevating the driver’s experience, the Volvo fleet also features Intelligent Driver Information System, including a 12.3-inch Driver Display, in addition to Park Assist Front and Rear, 360-degree camera and Cruise control.


Certificated for DTC Limousine services, the Volvo V60 offers high design, safety and technologies at a starting price of AED 135,000. All models of the Volvo fleet, including the V60, XC90 and the S90, are available across all Trading Enterprises Volvo showrooms in the UAE. Ensuring an advanced overall cost of ownership, Trading Enterprises also provide an optional exclusive offer of 300,000KM service and maintenance contract at competitive rates on the Volvo premium limousine fleet, with service appointments scheduled every 20,000KM to ensure minimum downtime.


A subsidiary of the Al-Futtaim Automotive Group, Trading Enterprises was established in the 1970s in Dubai and is the exclusive authorised distributor for Volvo in the UAE. It is empowered by a highly skilled and trained professional team to provide a complete car buying experience. Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group that provides quality products and services that enrich people’s lives and aspirations every day.




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