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Unlocking the Future of Farming: Insights from the MENAT Regenerative Agriculture Summit
The inaugural MENAT Regenerative Agriculture Summit, hosted by Goumbook’s MENAT Regenerative Agriculture Initiative under the patronage of the Ministry of Environment, Water and Agriculture (MEWA) of the Kingdom of Saudi Arabia, The Summit, as the first dedicated platform for regenerative agriculture of its kind in the Middle East, North Africa, and Türkiye region (MENAT), convened over 150 regional and global stakeholders — including policymakers, academics, innovators and i

Hala Soukar
May 26, 20254 min read


Hyundai Motor Group Launches ZER01NE Fund III to Boost Innovation in Future Technologies
Hyundai Motor Group (the Group) announced today the launch of ZER01NE Fund III, a KRW 125 billion strategic investment fund aimed at accelerating innovation in future technologies through early-stage startup investments.

Hassan Soukar
May 26, 20252 min read


Bain Capital Launches hscale to Expand Digital Infrastructure in EMEA Region
Today, Bain Capital, a leading global private investment firm, announced the launch of hyperscale provider hscale, marking the next step in expanding its digital infrastructure footprint across the EMEA region.

Hassan Soukar
May 23, 20252 min read


Porsche Cayenne Turbo GT Claims Fastest Production SUV Title
The Porsche Cayenne Turbo GT is officially the fastest production SUV around the Yas Marina Circuit in Abu Dhabi, United Arab Emirates.

Hassan Soukar
May 22, 20253 min read


Al-Futtaim Lexus Unveils the Exclusive 2025 RC F Final Edition
Al-Futtaim Lexus has launched the 2025 RC F Final Edition, an exclusive model that marks the end of an era for one of the brand’s most iconic performance coupes. The track-proven, high-performance Lexus sports coupe is designed for collectors and driving purists and powered by a naturally aspirated 5.0-litre V8 engine.

Hassan Soukar
May 22, 20252 min read


Elevate Acquires RISE Group to Strengthen Global Agency Network and Enhance Client Connections
Elevate, a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth, has announced the acquisition of RISE Group (RISE), a leading commercial services consultancy in the Middle East.

Hala Soukar
May 21, 20253 min read
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