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UAEU Unveils Pavilion Mascot “Moy” for Expo 2020 Dubai

Updated: Sep 19, 2021

The United Arab Emirates University (UAEU), as the national flagship institution with an independent pavilion at Expo 2020 Dubai, introduces the Pavilion Mascot inspired by the theme University of the Future (UoF), a new model of education centred on preparing the next generation by producing job creators to solve unemployment challenges.

UAEU Unveils Pavilion Mascot “Moy” for Expo 2020 Dubai

A water-like iridescent, Moy is warm and empathetic who will accompany visitors on their journey inside the pavilion. Moy is named after the Emirati word for water as it draws its purpose from the worth of water in life to be resourceful, selfless, dynamic and dependable.

A beacon with a valuable role to set up infinite possibilities, Moy is a source of life and ‘The Sustainer’ representing the vision of UAEU through the UoF in supporting the continuous growth of life by guiding younger generations never to stop creating opportunities for a better future.

Prof. Ghaleb Alhadrami Albreiki, Acting Vice-Chancellor, emphasized: “The character of Moy is our way to represent the forthcoming vision of UAEU and to introduce the future that the university is working towards to the world. It also reflects the direction of the university to be the university of choice for undergraduate and graduate studies, research, training, and lifelong learning. Moy’s character will present the changes that the university is working on to develop its innovative educational system, and will summarize it for the visitors of the UAEU pavilion through its journey of progress and sustainable development, with a focus on research, studies, and the developing of its academic programs that are compatible with the future labour market. It will also present the establishment of a strong workforce in fields of science, technology, engineering, and mathematics. A workforce that is capable of contributing to the knowledge economy and the fourth industrial revolution”.

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Dr Abdulla Al Khatib, a Member of the UAEU Expo 2020 team added: "The word "MOY" which actually means "Wave" in Emirati dialect and in some other dialects "water" mainly the Saudi-closed region. This is the prime reason why I suggested the name. It blends well with the current trend of brands having short, funny and strange names. Moy also represents both, wave and water, as they are both shapeless, resilient, strong, flexible, and unbreakable. This fits the meaning of the UoF and what we aim for perfection”.

Moy is charming and sympathetic with a shiny and colourful pearl for its headpiece, a transparent outer shell, giant and friendly curious eyes, and a holographic core. Its water-like body is shapeless, flowy, and iridescent, reflecting and merging the colours of its surroundings from the cool hues of water to the warm tones of the sunset desert.

The graceful ripples of waves around Moy match water as an ever-moving source of life, creating resources for everyone and allowing humankind to thrive even in the harshest conditions. Moy is the epitome of the UoF’s vocation to guide and enable pathfinders to expand, extend, enhance, and sustain life.

UAEU Pavilion’s mascot, Moy, will be welcoming all the visitors to the enticing experience of the pavilion.


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