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His Excellency Saeed Mohammed Al Tayer Inaugurates Eaton’s New Customer Experience Centre in Dubai

HE Saeed Mohammed Al Tayer, MD&CEO of Dubai Electricity and Water Authority (DEWA), inaugurated power management company DrEaton's new Customer Experience Centre (CEC) in National Industries Park, Jebel Ali, Dubai.

His Excellency Saeed Mohammed Al Tayer Inaugurates Eaton’s New Customer Experience Centre in Dubai

The opening ceremony was attended by HE Eaton's Mohammed Al Zarooni, Chairman of Dubai Integrated Economic Zone Authority (DIEZ), and Abdulla Bin Damithan, CEO & Managing Director of DP World UAE, and Eaton’s senior leaders in Europe and the Middle East. Also in attendance was Frank Joseph, Commercial Counselor of the Consulate General of the United States of America in Dubai.


HE Saeed Al Tayer congratulated Eaton on opening the customer experience centre. Al Tayer highlighted Eaton's role in the UAE, helping customers in power management through intelligent solutions and its sustainability investments.


HE Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority (DEWA), said, “I am pleased to be here today to inaugurate Eaton Middle East’s Customer Experience Centre (CEC), the first innovation centre by Eaton outside Europe and USA, and I congratulate you on this significant achievement. This new state-of-the-art facility is a qualitative addition to this field. It will allow Eaton to provide its customers with a wide range of in-person and virtual training resources on various topics, including design, technology and best practice for power applications. DEWA is committed to promoting sustainability and digital transformation in the UAE and the region and recognizes Eaton'sEast's" investment is a positive step in this direction."

"Dubai has adopted a transparent economic policy that has fostered a strong international reputation. This has encouraged global businesses to use Dubai as a base for regional and international operations. As Dubai and the UAE introduce innovative legislation to enhance competitiveness on a global level, we are witnessing a growing number of companies having a Middle Eastern presence," added Al Tayer.

Abdulla Bin Damithan highlighted Eaton as one of the success stories of DP World's National Industries Park and its strategic role in promoting the industrial district.


Abdulla Bin Damithan, CEO & Managing Director of DP World UAE, said: "As smart trade enablers, we believe in reducing carbon footprint and increasing efficiency at every step of the supply chain. The launch of Eaton's Customer Experience Centre is a testament to the UAE's ambition to increase its target for power generation from clean energy to 30 per cent by 2030 and highlights the commitment of DP World and the National Industries Park to supporting the growth of innovative businesses like Eaton to harness Fourth Industrial Revolution solutions for a reliable, efficient, safe use of energy. We look forward to witnessing the company grow in its mission and continue to find DP World as its trusted partner for driving energy transformation."

The new facility will serve as a centre of excellence for Eaton to showcase, train and demonstrate Eaton's products and integrated solutions for industry professionals, end-users and consultants. It will represent an enabler for customers to accelerate the adoption of digital power management solutions in their business. The facility is a state-of-the-art feature-ready experience centre that will enable theoretical and practical training for different technologies supporting customers to achieve their sustainability, energy transition and digital transformation targets.


In his speech, Ashraf Yehia, Managing Director, Eaton Middle East, stated: "The CEC is a reiteration of Eaton's continued and deep commitment to the UAE. It is an important growth market for the company and a regional technology hub for the Middle East. The establishment of this centre is in line with Eaton's commitment to achieving global technology leadership through its focus on innovation and helping our customers address the most critical power management challenges. We deliver technologies that help our customers across the region manage power more efficiently, sustainably and safely."

"Eaton Middle East is targeting the next generation of Emirati power management experts and closing the power industry gap with hands-on education, training and industry programs which will give them not only the theory but also the practical experience," added Yehia.

The customer experience centre showcases several products, from smart power management and industrial control, critical power systems, Power Quality, Life Safety, Oil & Gas and Utility applications. Customers across the region will also benefit from hands-on training with products in an actual application and address knowledge gaps through training designed for seasoned and new engineers.