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Viu’s Partnership With Lulu Money Enhances Customer Experiences Through Quality Entertainment

Updated: Jan 24, 2023

Viu, the leading entertainment streaming service provider, has partnered with LuLu Money, a one-stop solution for all transactions from anywhere in the world, to bring an immersive and tailored viewing experience to a larger audience across the region, thanks to Viu's premium offerings.

Through the collaboration, LuLu Exchange customers, who transact through the LuLu Money app or the brand's branches, can now enjoy up to 6 months of free subscription to Viu Premium. This collaborative promotion stores unrivalled marketing benefits for LuLu Money's intelligent payment solution as it partners with one of the most prominent OTT platforms in the region.

Commenting on the partnership Rohit D'silva, Chief Business Officer, Middle East and South Africa at Viu, said, “By leveraging Viu's skills and collaborating with LuLu Money, we expect to deliver a major boost to our business in the MENA region and thus appeal to a much larger audience. With a focus on quality entertainment, this partnership will further strengthen our commitment to customer excellence through collaborations that effectively guarantee cutting-edge experiences so that viewers may enjoy the newest and most popular movies and television shows wherever they go."

Thampi Sudarshanan, Asst. The Vice President of LuLu International Exchange stated, "At LuLu Exchange, we are completely focused on offering quality experiences to our customers. We have associated with Viu, one of the most popular streaming platforms in the region, to remain true to our ambition. We are extremely happy when our beloved customers choose us for their transactions, and the gift of a Viu Premium subscription is a token of our gratitude and appreciation.”

To discover more, download Viu on the App Store or Google Play or visit

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