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Merex Investment Strengthens City Walk’s Automotive Offering

Updated: Jul 25, 2023

City Walk, the design-inspired destination by Merex Investment, is expanding its automotive collection with five new automotive showrooms of the future. The Boulevard in City Walk, covering over 330,000 square feet, will now house leading brands, including Al Futtaim Automotive, VIP Design, Brabus, Al Damani, Voyah, and TECHART.

Merex Investment Strengthens City Walk’s Automotive Offering

Automotive showrooms in the UAE are set to undergo significant transformations in response to the region's booming automotive market. With passenger car sales predicted to double by 2026, showrooms must adapt to meet the needs of an increasingly diverse consumer base.

City Walk is strengthening its automotive offering and welcoming showrooms of the future to cater to evolving consumer trends, further maintaining its reputation as the go-to destination for car enthusiasts in Dubai.

These new additions will complement the existing brands at The Boulevard, which include Rolls Royce, AMG Store, Alfa Romeo, Fiat & Abarth, and Cadillac. The new brands will offer various vehicles, including sports cars, luxury vehicles, electric vehicles and high-end SUVs.

"City Walk has been at the forefront of the change in the automotive showroom experience. City Walk Boulevard has become home to spaces designed to offer people a glimpse of the brands' best experiences. We have intentionally invited automotive brands to create flagship experiences which our audience loves. Becoming a hub for auto showrooms of the future and building a community of car enthusiasts is in line with our vision to refresh all our destinations constantly," said Shahram Shamsaee, CEO of Merex Investment.

Al Futtaim Automotive's flagship showroom at City Walk will showcase all its brands, including electric vehicles. Luxury car dealership VIP Design, specialising in vehicle customisation, will open its first UAE showroom at the destination.

Meanwhile, the Brabus showroom will feature high-performance aftermarket tuning for Mercedes-Benz cars. Al Damani, a subsidiary of M Glory Holding, will open a showroom that manufactures electric vehicles.

Lastly, Voyah, the luxury division of Dongfeng Motor Corporation, will open a showroom featuring electric vehicles with Italian design influence, and TECHART will provide car parts and sales of Porsche cars. The German automobile tuner was founded in 1987 and specialised in offering extensive tuning packages for existing Porsches.

All these showrooms will add to City Walk's experiential automotive museums, with 40,000 square feet of GLA at The Boulevard. It will serve the growing community of car enthusiasts the chance to see a variety of brands showcasing their latest technology, innovation and craftsmanship across a curated selection of models.

For more information, visit Stay updated on new launches and events via @CityWalkDubai on social media.

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